Smokers in this picture,4. Currently smoking,3. Currently rolling,1. Total viewers of 2010 World Cup Final,700 million. Smokers Worldwide, an estimated 1.2 Billion. Smoking is still the Earth's pastime.
I’ve made a pledge in my head a while back to have my weekly updates posted on Sunday’s. I figured it’s about time I actually said that. The reason for this is mostly so I can keep track of what week I pledged to do something and so I can remember to keep up with my goal of taking one step towards sustainability each week.
Now that I have that out of the way, it’s time for this weeks step.
For a while I have been attempting to quit smoking, the reasons aren’t really related to this blog or sustainability in general. I’m just tired of the subtle sickness that comes along with the burning pleasure of a good cigarette. I’ve had allergies for a while without knowing what they were and realized that whenever I smoke the allergies get worse and my head goes from being slightly uncomfortable to the point where I feel like laying down, ignoring the world and napping my way to the end of the day. In summery, I’m an addict.
The act of smoking, it has recently been pointed out to me, isn’t sustainable in itself seeing as it destroys the user over time instead of helping them. My focus on a renewable world has never factored in personal health. I’ve figured as long as I’m not hurting anyone else, it doesn’t matter what I do. I’m not here to preach and I’m not here to get preached at. Informing is a different matter, however, and I never mind getting details I didn’t know before or understand (thanks Trista).
The point of this blog isn’t to tell the world how to live; the point of The Sustainable Student is to show how one person is attempting to live a life that won’t impact the future for others and it doesn’t mean that my way is right but it’s an attempt. Smokers I’m not attacking. Non-smokers don’t attack. It’s common knowledge now that if you smoke health problems fallow.
Disclaimer aside this week I am pledging to become actively involved in a search for finding the most sustainable cigarette. Unfortunately I get the feeling this means I’ll have to kick my old drinking buddy, Camel Light, into the gutter.
Finding information about the production of cigarettes hasn’t been an easy task so far. These companies have developed powerful marketing teams and know how to soften almost any blow. Finding negative information on farming practices for companies like this will be the equivalent to finding a ninja in his home town. Searching by brand names is ineffective, all that pops up for these are websites that require a user to log in.
For now I’m going to be focusing on a couple of Americas power players, R.J. Reynolds Tobacco Company and Philip Morris and American Spirits manufacturer Santa Fe Natural Tobacco Company. As long as I continue smoking, I’ll keep updating the list of companies I have researched.
My research so far shows the hipster and hippie mainstay of American Spirits is winning out. Their website submerges viewers into a world where you’d think that American Spirit’s manufacturers, Santa Fe Natural Tobacco Company(owned by RJ Reynolds Tobacco, the creature behind Camels) are a co-op of small time organic farmers, not a major U.S. tobacco subsidiary.
All three of these companies try to harness the image of eco-conscious, caring and community oriented members of your hometown. Slick tongues and vague statements help them drive this idea home.
Right now I’m focusing on the agricultural processes used in growing the tobacco for the cigarettes. Later I will tackle the other slippery processes that gets a leaf from a field to my mouth.
Philip Morris – This link guides to what Philip Morris says it is doing to promote sustainable agriculture.
R.J. Reynolds – On their website R.J. Reynolds does not have any information regarding the growing processes of their tobacco, at least none that I could find.
Santa Fe Tobacco Company – The creators of American Spirits put a lot of emphasis on image. Considering themselves a “green” company they put a lot of work into showing their growing processes.
So far American Spirits are the leading pack, when it comes to finding America's most sustainable cigarette.
I’ve realized that this journey to find the most sustainable cigarette is going to be long. It’s like flowing down an uncharted river, never knowing whats around the bend and constantly wondering if that last move to the left was the correct side to pick when the river forks. For now I’m smoking spirits and emailing the companies to see what percentage of their product is organically grown.